Social media advertising seems simple on the surface, but putting it into practice can be complicated. In an increasingly complicated world, professionals provide services that help businesses navigate social media advertising and stand out.
Social Media Advertising (also called Paid Social Media) is a very effective way of improving brand awareness and generating leads or sales for an e-commerce business. This category usually includes the following platforms: Facebook, Instagram, LinkedIn, Reddit, Pinterest, Tiktok, and Twitter.
Each platform allows advertisers to target users based on various criteria such as age, location, job title, interests, behaviors, hobbies, and device use. Some platforms, like Youtube, Instagram, and Tiktok, have the potential for influencer marketing to reach users in another way. Unlike Social Media Management, social media advertising has the potential to increase ROI rapidly.
In 2020, businesses of all sizes spent more than 2,200 million dollars on Facebook Advertising. This figure continues to grow every year, proving that more and more Marketing professionals invest in Paid Social Media.
The main benefit of Social Media Advertising is reaching potential customers where they are online. Since 2021, over 4.6 billion people have spent time on social media, a number that experts estimate will rise to 6 billion by 2027. Therefore, it helps connect your business with people that have never interacted with your brand worldwide.
A good social media agency will help you develop a thorough and creative strategy for improving your digital marketing efforts. At InfoGenius, we start with a free social media marketing audit to get a clear picture of your business’s social media pages and ads. Then, our team of marketing professionals will work with you to understand your goals and develop the best plan to meet them.
If you’re not sure you understand the difference between social media marketing and social media advertising, you’re not alone. The deciding factor between social media marketing and advertising is the pace of your ROI. Keep reading to learn more!
Your company might pay an employee, agency, or freelancer to create content, post, comment, and otherwise engage on social media. Social media marketing involves maintaining your company’s social media profiles, whether that’s Facebook or LinkedIn. Although it is an essential piece of your online marketing strategy, social media management is not ideal for creating immediate awareness. That’s social media management.
Your brand’s engagement on social media platforms reaches your brand’s followers, people who follow hashtags or interests related to your brand, and their connections. Your company can use it to talk about products and services, establish its brand identity, and develop customer relationships. That’s social media marketing.
Brands use social media marketing to connect with their existing followers and customers and engage with them. When brands execute it well, it can be a great way to nurture leads, develop customer relationships, and increase sales over the long term.
Social Media Advertising, or Paid Social Advertising, allows you to connect with prospects right away by putting your brand in front of them.
Social media advertising involves paying for exposure through social media ads, which allows brands to reach targeted audiences. Advertisements can appear on potential customers’ personal feeds, under videos they’re watching, and in stories. This is social media advertising.
On platforms like Instagram, Tiktok, and LinkedIn, ads in the home feed can blend right in with content for a less disruptive advertising experience. Since your advertisements may be your customer’s first impression of the brand, this can give a more “organic” feeling.
It is essential to know that social media marketing and advertising are not mutually exclusive. We recommend a consistent and engaging activity paired with high ROI paid ads.
There are plenty of different ways to generate leads. That’s why we have a streamlined process to help you make the most out of your advertising campaigns. We target social media users who are at different stages of the sales funnel. Creating awareness, prospecting, and retargeting are the three different strategies that we use.
Raising awareness involves developing brand recognition and getting consumers familiar with services and products. Prospecting involves targeting potential customers that are most likely to turn into sales. Finally, retargeting allows us to aim advertisements at people who have recently visited your site.
Together, they result in feeding qualified leads to your sales funnel.
The biggest advertising budget in history won’t help if you aren’t reaching the right audience. During the onboarding process, we will collect as much information about your clients as possible. From demographics to behaviors, we focus on creating a persona specific to your business. Then, we build a Marketing plan that includes our recommended platforms, targeting, and the necessary creative assets.
At InfoGenius, we take the time to make sure we’re doing what it takes to make your business thrive. Our dedicated team works to connect clients with qualified leads to get them the return on their investment they deserve.
Unlike Pay-per-click ads, Social Media Advertising needs visually compelling ads paired with eye-catching ad copy. The best ad content for your business will match your brand’s aesthetic, attitude, and tone. After all, you wouldn’t trust a brand with an inconsistent image. A small-batch gin brewery and a big-name tech company are going to have ads that are very different.
We take the time to understand your brand, its personality, and the best way to present it in social media advertisements. Then, we create those assets for you and A/B test them over time, because we’re not the set-it-and-forget-it types. We want to ensure long-term success by updating ads to take your company where it wants to go.
Every platform is different and should be used in an integrated Social Media Management and advertising strategy. Every company has unique needs too. That’s why we don’t offer cookie-cutter packages.
At InfoGenius, we create custom budget recommendations to start your campaigns. We then adjust the budget allocation based on performance. As a professional social media advertising agency, your success is our success.
We provide you with in-depth reporting detailing the exact amount of impressions, traffic, and leads generated by your social media campaigns. Some of our clients learned a lot about who is interacting with their ads and discovered new audiences.
When it comes to advertising using social media campaigns, Facebook is one of the biggest names in the game. With over 3 billion active users a month and ads reaching over 70% of them, you’re highly likely to connect with potential customers here. Facebook users are typically men and women between the ages of 18 and 35.
But knowing that won’t magically transform your social media campaigns on Facebook. Our team of professional marketers is experienced in developing high-return campaigns for businesses of all sizes.
LinkedIn is a professional networking-oriented social media platform with nearly a billion users. If your company’s products or services are meant for businesses, this is the platform you need to advertise through. LinkedIn is a great way to get the attention of decision-makers who (and over 50% of those use LinkedIn to vet organizations!).
Since six people get hired on LinkedIn every minute, it’s also a great place to advertise if you’re trying to woo potential talent. Does your brand help people in their job search? 50 million people use LinkedIn as part of their job search every week. We can help you connect to the right audience on this specialized platform.
As social media apps go, Instagram is incredible. It’s a photo-based platform with 1.5 billion daily users. Maintaining a healthy profile on this platform almost requires professional social media management at some stage of the process.
Does your business need Instagram advertising? That depends entirely on your audience, which can be a little trickier to pin down on Instagram than other social media platforms.
That’s why we take the time to understand your brand and its ideal customers. Work with a social media advertising agency that understands, and can help you navigate, diverse platforms.
If you want to grab the attention of world leaders, more than 80% of them are on Twitter. The half-life of a tweet is only 24 minutes, but you can reach individual portions of the population with it. Twitter has a vast and diverse user base, with most of the platform’s daily users living in the U.S., India, and Japan.
At InfoGenius, we take the time to understand each platform’s unique features and how to make them work for you.
Landing page optimization is a huge factor in how you convert paid traffic into warm leads. There is a science to the copywriting, color, contrast, and the page structure. With years of experience on our side, we can help you convert more clicks into leads.
Landing page optimization is a huge factor in how you convert paid traffic into warm leads. There is a science to the copywriting, color, contrast, and the page structure. With years of experience on our side, we can help you convert more clicks into leads.
Google shopping ad campaigns are a good fit if you offer a wide range of products. We will set up your Google Merchant center and create product listings from your website. With Google Ads, we create campaigns that drive qualified traffic directly to your product pages.
We understand marketing metrics, and we know how to use them to help you and your business. We offer pay-per-click, or PPC management services that can take your business to the next level.
In today’s internet savvy world, you need to use proven digital marketing services that can get you the traffic, leads, and sales that you want. InfoGenius is a company that can help.
Our internet marketing solutions employ various methods to drive your potential clients to your site. We have had great success using PPC campaigns to advertise our client services and products, and we would love to show you how we can help your business through PPC.
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